The personal services industry is becoming more digital than ever. To stay competitive in today’s economy, it is imperative to ensure that your website is mobile friendly, up-to-date, and fully operational. It should integrate social media and advertising on the website, and it must offer online or mobile payment. This is especially true, for personal services businesses. A hair dresser, cleaning company or removalists Sydney company for example can enable technology and the ability to enable a customer to self-book a service or appointment on a particular date, taking deposits through an online platform. Read on to discover how to make your website successful in this rapidly changing industry. There are many benefits of using technology to improve your business.
Improved customer service
Despite the many technological improvements in the field, the best way to ensure your customers are happy is to ensure they have a great customer experience and that starts from the website when they find you in a search. Next is to invest in appropriate training for your employees. Keeping your employees well-trained is essential for their performance and overall company reputation. Customers will notice a difference in performance if you have trained your staff well. Invest in the training of your employees and provide them with the right tools to make their job easier. Make sure you prioritise your employees’ needs and develop a customer service program that supports them.
Technology has increased the efficiency of how businesses interact with potential leads. By enabling customers to self-book, self-enquire or even have a pop-up chat box for help. It has enabled customers to reach businesses easier. While the benefits of increased efficiency have lacked in the past, technology has enabled more efficient processes and driving customer reach further. Increasing revenue faster than expenses is the ultimate goal of businesses. Yet, continued efficiency is like trying to squeeze blood from a stone. Today’s business environment requires a different approach. While increasing revenue is an excellent way to grow the bottom line, maintaining profitability is the most effective way to sustain long-term growth.
Using technology to increase transparency in your business is an excellent strategy to protect your brand’s reputation. It is important to enable customers that reach your website to get transparent information of what is covered and what is not and when they do book a pre-defined service through your online website, that transparency carries through practically when your services are carried out. Whether that be, an architecture consultancy, accountancy firm, electrical company or even a logistics and interstate removals service, by aligning the two it can help you de-escalate crises and rebuild trust with consumers. Eighty-nine percent of consumers say they are willing to give a brand a second chance if they are upfront about their mistakes. Another eighty-six percent say that a lack of transparency by a brand is enough to make them switch to a competitor.
One way to promote transparency is to talk with staff. By setting the tone and encouraging staff to think differently, you can promote innovation. Employees tend to stick with what they know best, and often need a little nudge to encourage them to think differently. And since transparency is a good thing for your bottom line, it also helps you to boost morale. When your employees are happy and trusting, they are more likely to support you.